Recommended Reading List for Marketers
By Bob Peters, WEBtech
The following book are "must-read" books for anyone interesting in Marketing and Advertising.
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Ogilvy on Advertising
by David Ogilvy |
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Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith |
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The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk
by Al Ries, Jack Trout |
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The Guerrilla Marketing Handbook
by Jay Conrad Levinson, Seth Godin |
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Marketing Outrageously
by Jon Spoelstra, Mark Cuban |
Read more articles in the Library section.
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